Where Can Digital Signage be Used?
Digital signage can be used wherever there is a need to communicate to
individuals or large groups of people. Wherever there is static signage, there
is potential to replace it with digital signage. Digital signage installations
are becoming more and more evident in:
Corporate Environments Often used in
lobbies to communicate with visitors and customers, or employee areas for human
resources and corporate communications, digital signage can provide the right
message to the right audience at the right time. In manufacturing environments,
performance metrics, current production requirements and education materials can
be delivered to production areas for quality assurance purposes.
Public Venues Auditoriums, hotels,
transportation venues, outdoor billboards and sports stadiums are common venues
for digital signage. Providing customers with current schedules, way finding
directions, or real time information such as news, weather, sports and
advertising can be informative to patrons and visitors.
Retail Environments For timely
advertising and impulse decision influencing at the point of purchase, digital
signage provides a more compelling message. Many retailers and advertisers are
seeing the advantages of in-store digital signage over traditional print and
television buys. They are reaching their target audience and viewers are captive
they cant change the channel. Retailers can dynamically change the content
being displayed based on factors like inventory levels, margins, time of day,
POS data etc.
Operations Centers and Call Centers
Mission critical statistics and data can be displayed in real time keeping
personnel informed of your system status. Internal messaging can be included
with the content allowing updates from multiple participants.